Client overview

Cristian Guerrero, aka “Gapsdead,” is a Navy SEAL and part-time Twitch streamer. He came in with zero visuals and an idea: “Make it grim reaper-themed, but goofy and don’t forget the tooth gap.”

The Challenge

Build a bold Twitch brand from scratch that reflects personality, not just aesthetics.

Our Work

Identity Design

Custom logo and mascot built around his “grim but unserious” vibe-complete with a reaper smirk and signature gap.

Stream Package

Matching Twitch banner, panels, and offline screen that tie the brand together.

3D Intro

Short, cinematic intro for streams with reaper animation, moody VFX, and motion graphics that matched his energy.

Results

  • 4x Twitch follower growth in 60 days
  • 3x chat engagement boost
  • Solid creator confidence and viewer recall