Client overview
JD isn’t just a name—it’s a whole vibe. A high-energy performing artist, content creator, and crowd-surfing extrovert, JD Charisma needed a personal brand that could keep up with his golden jacket, mid-air splits, and undeniable stage presence.
The Challenge
- A signature logo that captures his look and movement. 3 months
- A content strategy that builds an audience across IG, TikTok & YouTube.
- A killer merch concept that’s both fun and iconic.
Our Work
The Logo
We designed a dynamic typographic-silhouette hybrid logo, with JD frozen mid-jump—mic in hand, golden jacket flying. Think MJ-meets-modern-pop. The silhouette gives instant recognizability, while the bold typography keeps it versatile across stages, screens, and merch.
Social Media Strategy
We built a content roadmap tailored for music creators:
- BTS clips from performances and studio sessions
- Collab duets with smaller artists for virality and reach
- Funny takes + personality-driven reels to keep it human
- Weekly “Charisma Drops” — mini covers or acoustic sets
- Cross-promotion via Reels, Shorts, TikTok + repurposing into carousels for Instagram
The Funkopop Design
To give fans something to collect, we created a concept 3D model for a JD Charisma Funkopop figure — oversized headphones, signature mic, stylized golden jacket, and an eyebrow raise for that signature JD smirk. Its fan service meets future merch potential.
Results
- JD’s engagement rate increased 2.3x on Instagram and TikTok within 6 weeks 3 months
- Logo used on show flyers, banners, and merch mockups
- JD’s new avatar (from the logo/Funkopop) became the centerpiece of his fan community.
