Client overview

Rodrick Dowling, aka “Rufiocity,” is a college student by day and variety gaming content creator by night. He wanted his Discord server to feel less like a default template and more like a destination for his growing Twitch community.

The Challenge

“Make it feel like a real brand… but still goofy.” He wanted something cartoony, playful, and on-brand for chaotic gaming energy.

Our Work

Discord Identity Rebrand

  • Designed a quirky cartoon-style logo as the mascot of his server.
  • Built a cohesive visual theme with custom icons and headers to give his server a distinct, welcoming vibe.

Twitch Extras (Complimentary!)

  • We threw in matching Twitch panels to make sure his visuals were consistent across platforms.
  • 
Setup support and optimization tips to make the whole thing plug-and-play.

Results

  • 3× community growth on Discord in 30 days
  • 
5+ user-generated memes using the mascot (our proudest metric tbh)
  • 
Twitch watch time up 60% after consistent branding across channels